about Destination Campbell River

Destination Campbell River is the official destination marketing organization (DMO) that exists to promote Campbell River & Region on behalf of the City of Campbell River and local tourism stakeholders. Supported by Destination Think!, the global experts in modern destination marketing, committed staff works locally in Campbell River to promote the development and marketing of our community, focusing on tourism marketing and services, and work with the Regional DMO (Tourism Vancouver Island) and Provincial DMO (Destination BC) to leverage programs and partnerships that grow visitation to the region.

Destination Campbell River is implementing the 5 Year Strategic Tourism Plan as per the strategy that was written in 2016. Working with the City of Campbell River’s Tourism Advisory Committee and the Citys’ Economic Development division, we execute and deliver on the initiatives outlined in the 5 Year Plan to support tourism and growth within the City of Campbell River & Region. 

Destination Campbell River promotes the North Central Vancouver Island region to external tourism markets; using innovative destination marketing techniques, across multi-media platforms to promote the vibrant coastal community of Campbell River and Region, including Gold River, Sayward, Tahsis, Zeballos, Quadra Island, Cortes Island, as well as the Discovery Islands archipelago.